For several years now, gamers and analysts around the world have been wondering whether or not E3 is going to start changing its format. With companies like Nintendo taking to livestream media to communicate most major announcements, and other companies securing a lot of their own press conference space, is there really a place for an expo dedicated to such content?
I think the primary question here is a simple one. Is E3 important? Culturally, does hype manage to influence sales as drastically as we’d hope. Is it good to cram all of the major trailers of the year into one short week?
Weeks like E3 do more than just establish hype for upcoming titles. They’re a celebration of our medium, in a way that actually creates a sense of unity and community alike throughout gamers everywhere on all platforms. This is hard to come by as we often see players divided by what console they choose to play games on or whatever else.
While there’s a competitive nature to E3 by default, with people ranking press conferences and treating them as though they’re some sort of battle for all attention, it’s also important to remember that these press conferences are designed from the ground up not to take away from the accomplishments of other companies, but to establish a tone and voice that stands true to itself. It’s why you know a PlayStation conference when you see it.
That being said, with the way live content is becoming the way of the future (even Instagram has a pretty active live community) it makes sense that companies are going a less expensive road in terms of their showcases. Reserving the space and such ends up being higher cost.
This year, E3 will be open to the public, and we’ll finally gain an understanding of the influence this event has on the game industry.