It appears that Google are looking at taking over the Virtual Reality (VR) and Augmented Reality (AR) markets, following the announcement by Chinese telecom manufacturers that they will be introducing products that will utilize a Google mobile VR platform.
Manufacturers Huawei, ZTE and Taiwan-based ASSUS will launch smartphones that will implement ‘Daydream’, a Google VR platform that was revealed as the company’s first at a developer conference back in May last year.
The platform works using an optimized smartphone which attaches to the headset, after which the VR mode is automatically launched, portraying realistic VR images for consumers to indulge in. The company Huawei announced at the CES 2017 conference in Las Vegas that the Daydream will be made available on Mate 9 Pro and Porseche Design Mate 9, whilst ZTE stated the launch of Axon 7 will support the software. A smartphone called Aesus will also be released, which will feature both of Google’s 3D technology in Tango and VR.
In addition to this, Google will also be implementing VR on its own smartphone pixel and pixel XL. This shows that Google are making strides in the VR industry and are looking to make their mark in this next generation market. Given the slowing growth of smartphone sales worldwide, manufacturers of AR and VR technologies are expecting a resurgence in consumer buying habits as the platform continues to expand.
ZD Research analyst Jan Dowens has stated that “Google’s AR and VR ecosystem is in its very early stages,” but the plan so far looks promising for bringing AR/VR to the market.