When it comes to releasing video games, you honestly have two options when you boil it all down. The first is an exclusive. You can make it so that the game only comes out on a singular platform, which is risky, but, can also drive up desire for the title (and the system) depending on what your game is. The other option is multiplatform. Meaning, you put it on as many systems as will carry it, and thus increase your odds of sales by making it so virtually anyone who wants it can by it. For the team behind Death Squared, that was the right choice.
For you see, Death Squared was on other systems before, but then, they decided to bring it over to the Nintendo Switch because of its sales and love of indie games. It was a business move. So imagine their surprises when sales skyrocketed over the Chrismas holiday.
Sales of Death Squared on Switch up 5x (or 500%!!!! 😲) during Xmas period. New Switch owners and gift card receivers? Pretty good considering no promotion, sale or visibility. #NintendoSwitch #indiegame pic.twitter.com/oXL3XYsVgD
— SMG Studio (@smgstudio) December 26, 2017
As they note, Death Square wasn’t on sale, or had a holiday advertisement or anything, it was just there, and people decided to buy it in droves. They do note that the Steam version of the game is doing well too, but, that version is on sale, which means they make less profit.
The ironic thing is, this isn’t an isolated thing. Many indie developers have come forward and noted how the Nintendo Switch version of their titles were selling better than other platforms. In some cases, they were outselling all the other platforms combined! Nintendo made it clear from the beginning that indie games were going to be a big part of the system, and the fanbase seems to be loving that quite a bit.