There are two very important goals when making video games. The first is to make a great video game, as you want your names to go down in history as making a successful and fun title. The other thought is to make a profit from your title. For if you don’t make a profit, you won’t be able to make more games. However, there is such thing as trying too hard to make money off of your game. Which is something that Electronic Arts, aka EA, is dealing with right now.
Their recent scandals with Need For Speed Payback and Star Wars Battlefront II has scarred the company in a big way. As both games had not only massively difficult progression systems, but insane microtransactions system. Especially for Battlefront II, where if you didn’t pay to get certain things, it would take you over a year to unlock it all naturally. This got so bad that the stock for Electronic Arts plummeted 8.5%, that means they lost 3.5 BILLION dollars because of this.
But wait, it gets worse, players are already going nuts over the fact that EA is doing a similar Microtransaction system for UFC 3, where basically every upgrade, special move, power and technique boost, and “rare fighter” is wrapped up in Loot Boxes, which means players will need to spend a lot in order to get a lot.
This raises a valid question, is Electronic Arts doomed because of their dependency on microtransactions? Well, while it may be an overreaction to an extent, you can’t deny that this year hasn’t gone to plan. Let’s look back at March, where Mass Effect Andromeda was supposed to be the start of a new trilogy or saga for the series. Instead, it was unfinished, had plenty of glitches, couldn’t be played on PC if you didn’t have a super high-end system, and on and on. Sure, it sold, but it wasn’t well-received.
And now with Need for Speed and Battlefront II, EA has had to backpedal in order to not tick off players even more! They shut down the microtransaction system in Battlefront, and they made it easier to get things in Need for Speed. And I would bet that UFC 3 has some major changes before its release.
Now, “doomed” may be a stretch for right now. But, if EA doesn’t change their ways? Their stock will continue to plummet, and that will eventually add up to their doom.