You make a video game, you think it’s going to be something special, and you’re about to launch it, so, what do you do next? Answer: You promote it, and you promote it a lot. For a game is only as good as the number of people playing it, especially if it’s an online title. But the struggle for players doesn’t stop when the game is launched, no, it’s only over when you’re ready to call the game dead. So, between the end of development and that point, you need to come up with clever ideas to get new players, which is what the team behind Lawbreakers is doing.
You see, they’re hoping to lure in players to their gravity-defying title by giving new players the ability to play the game for free on Steam this weekend. But it’s not just Saturday and Sunday, rather, it’s Thursday through Monday, from September 28t till October 2. Either way you look at it, that’s a lot of time to play a full-priced game for free.
Not only that though, the Lawbreakers team is offering the chance to get some really cool rewards for not only participating in the event, but also spreading the word about it through Twitter. Prizes include stashes in-game, or for new players the chance to get a code for the game after the free event ends. Also, for the “Retweet To Win” event, you’ll get the chance at a NVIDIA GEFORCE GTX® 1080.
Now, you might be curious how such an event is happening for a recently released game. The answer is quite simple, Lawbreakers is not doing that well, at all. Its concurrent player base is incredibly small, and its sales have not been solid. Will this event pull them out of the hole they’re in? Guess we’ll have to wait and see.