So, part of the business of video games is the idea of growth and expansion. As teams, developers, and publishers have to grow to meet the demands of the market. By extension, mergers, buyouts, acquisitions, and more of that nature come to pass. However, when a major developer is the target of an acquisition, it can change the entire landscape of gaming. And that looks to be the case right now, as rumors are swirling that Electronic Arts, aka EA, is going to be bought by Microsoft.
Microsoft, of course, is the owner of the Xbox and its various systems, and they also own developers like Mojang. According to a rumor started by Polygon though, they’re looking to expand in a big way, and that means acquiring EA. And there’s no doubt in anyone’s mind that this could be very huge for the developer. Allow us to break it down for you.
First off, while the Xbox line of systems have done fairly well, the last year wasn’t the best that Microsoft had to offer. Especially in the 1st party games department. One of their biggest hits didn’t come out until December in PlayerUnknown’s Battlegrounds, and that game is still in preview mode. What’s more, another of their exclusive titles, Crackdown 3, got delayed, which hurt them big time.
Add to that, though the Xbox One X was impressive from a technical standpoint, it wasn’t big in the games department. In fact, it had no exclusive titles on its own, which no doubt lent to it only doing ok in sales.
So, what’s the solution to that? Buy EA, which has access to numerous franchises and IP that you could make exclusive to your system. Like Mass Effect, Plants vs. Zombies, Battlefront, Battlefield, and more. Again, nothing is certain, but we’ll keep you posted on this.