One of the coolest things about gaming as a whole is when the fans are so in love with the game that they decide to pitch in and make something special. This fanart is a key part of not just gaming culture, but culture in general for various mediums. So, for a game like PlayerUnknown’s Battlegrounds, you can expect a lot of fanart, as the game has over 30 million players between Steam and the Xbox One. But, one fan is mad, as his art was turned into an actual ad with no credit given to him.
So, about two months ago, Redditor Macsterr made a post showing some fan art he did for the game (it’s our feature image above). The intent was to show off PlayerUnknown’s Battlegrounds when it comes to Xbox One. Pretty cool, huh? Well…then things get interesting, as the day after Christmas, Microsoft posted this on Twitter:
That looks very familiar, don’t you think? Naturally, Macsterr wasn’t too thrilled:
“Remember my Xbox One ad concept? Microsoft just copied it!” macsterr wrote. “I’m not saying I own any copyright but the original post has 63k views so I assume they saw it and I got no credits [sic].”
This spread across the internet in good time, and eventually made its way to Microsoft, where one of their spokesmen, Major Nelson made this statement:
“Hey guys, I wanted to let you know that this is being investigated,” Hryb posted in response. “In the meantime, our official channels have pulled down the asset in question.”
It’s good to see a fast response to this, as it’s very, VERY clear that Microsoft did pull a copy here. Which isn’t bad per se, but it is in bad taste when you don’t reference the person you’re copying from when it’s fanart.