When Pokemon GO was announced, it was a big deal. Like a VERY big deal. The idea of being able to walk around the world and collect Pokemon was very appealing. When the game came out, it was a revolution, or a phenomenon, whatever descriptive word you’d like to use. But what made it a success?
Well, the President of Pokemon himself offered up his thoughts to his employees, and though some are very basic, some are unexpected. First, he says that the game is good for many generations. And that many adults would download the game to their phones for their kids to play, thus hiking up the numbers. Then, there’s social media, which no doubt played a huge factor in it.
After all, especially in that first month, the game’s players would post EVERYWHERE the Pokemon they caught by taking screenshots on their phone. They couldn’t help it in some way. Those photos filled up Facebook, Twitter, Instagram, Tumblr, and more, and it got more people into the game.
Then there was Niantic, who did a very good job making the game. Even though was a bit buggy at launch, many overlooked that because the game was so addicting to play. Finally, it was the advancements in phones that allowed this game to work. From the constant GPS information, to the ability of phones to always stay online in most cases, it allowed the game to something that you could honestly take around everywhere and play.
What do you think made Pokemon GO a success? Do you still play it today? Let us know in the comments below!